Julia Mitchell

Director of Sales

Julia Mitchell
I love this industry and the people in it. At Vertafore, we know insurance; partnership is our DNA. With our open platform strategy, we empower brokers to unlock value across their entire ecosystem."

 

Julia started her insurance career at the reception desk and worked her way into Operations—earning a 360° view of brokerage life. Along the way, she served as a YBC Director and an Affiliate President, and launched her own consulting business to help brokerages modernize their operations. She is proud to give back to the industry, with 12 years of involvement with IBAO that’s kept her close to brokers’ real-world challenges and opportunities. That mix of frontline experience, leadership, entrepreneurship, and community service shaped how she leads today as Director of Sales at Vertafore: broker-first, outcomes-obsessed, and passionate about building culture and solving real problems. 

Julia's 5 Fast Facts:

1) What do you love most about your role at Vertafore?

The impact. I get to partner with brokers every day—listening to what’s working (and what’s not), then rallying our team to deliver tools that make their businesses run smoother. I love driving culture, coaching teams, and turning complex challenges into simple, repeatable wins for brokers and their customers.

2) How did you get into the Insurtech business?

I started on the brokerage side and saw firsthand how much time gets swallowed by routine tasks. I wanted to help at scale, so I moved to Insurtech to bring the best technology to the front lines of brokerage operations. That broker DNA still guides everything I do.

3) What are you most excited about for the future of Insurtech?

AI. We’re already seeing it help brokers work faster and smarter—automating the repetitive stuff so they can spend more time advising clients and solving real problems. With the right mindset and engagement, the sky truly is the limit for our industry.

4) What’s your idea of the perfect weekend?

Water, always. I’ve lived in several Ontario cities, and I’m drawn to the shoreline—slow mornings, a good coffee, and time outside. If I can cap it off with a sunset by the lake, that’s a perfect day.

5) I’m coming to visit you! What are your favorite/must-do things in your city?

Start by enjoying one of Ontario’s beautiful lock systems—take a walk, watch the boats, and slow down a little. Add a waterfront stroll or bike ride, pop into a local café or farmers’ market, and grab dinner on a patio near the marina. Simple, scenic, and very Ontario.

Education

  • Business Diploma
  • Legal Administration Diploma
  • CAIB Certified

Experience

  • Account Manager, Vertafore Canada
  • Brokerage Experience Sales, Operations, Team Leader
  • Insurance Consulting Broker Solutions

Leadership at Vertafore Canada